Online booking engines are a critical element in maintaining your occupancy and your ADR. Phiskal consultants understand the strategies required to optimize these elements. A Phiskal consultant will coach your staff, allocate tasks and monitor usage.
It's critical to develop relationships with local and national businesses that house or host staff in your area for conferences and other activities. Phiskal consultants will help staff develop these relationships and maintain secure regular business.
An ongoing task for your staff should be monitoring and maintaining your online reputation. Phiskal consultants will coach your staff on how to relocate positive reviews on referral sites to minimize the effects of negative reviews and opinions.
Whether your property is branded or independent, online marketing is an essential component of your marketing efforts. Phiskal consultants ensure that your staff are procedurally aware of how this is done to compliment brand efforts and avoid spam.
Every year your city hosts hundreds of conferences and other events. Each of these generate business for local properties. Phiskal consultants ensure that your staff is aware of these and monitor and invoke action plans in time to secure business.
Social media is a valuable resource when generating new business and securing repeat business. Phiskal consultants coach your staff on techniques for non-intrusive information gathering and effective marketing using social media techniques.
Ongoing coaching of staff on customer service and marketing techniques is an essential component of a successful property. Our consultants offer experience in all aspects of property management, marketing and financial management.
With the resources that our property network offers, we can guide your staff on the creation of additional profit centers within the rules set by your brand or your management organization. Each property is unique the need for profitability is not.
Phiskal consultants work with a number of properties in your city. Within the scope of our consulting services, we offer a number of benefits that are available because these properties can be presented as a network. When you contract our consulting services, your property will benefit from advertising, bulk room bookings and much more. We represent over 7,500 rooms that we connect with over 250 local businesses, 4,500 national businesses and over 125 local events each year that host 450,000 visitors. We also coach over 400 hotel employees every year at their location and online.
Using our marketing expertise and the power of over 7,500 rooms available, we are able to secure bulk bookings for conferences and events that will benefit your property. We hold the advantage in being able to distribute bulk bookings over a range of properties based on cost and property level requested.
Months before scheduled events and conferences, organizers distribute information packages to potential participants and visitors. Representing multiple properties our network is able to secure valuable advertising space on those informational packages. Advertising cost savings benefit participating properties.
Properties must always spend their advertising dollars wisely, especially when certain times of the year are slow. Phiskal uses bulk rates and price negotiations to reduce cost and pass those savings to participating properties. This includes cross marketing with other types of local businesses.
The heavy usage of properties resources and assets leads to wear and tear regardless of your demographic. This is not only true for rooms but lobby areas, pools, gyms and more. With the increased buying power of the Phiskal network, we are able to secure experienced local vendors at reduced costs.
Part time to Full Time Consultants, Onsite or Virtual.
Phiskal hotel consulting services are designed to be structured for your needs. Whether your property is branded or independent and whether you have a dedicated marketing staff or not, our services are for you. Structured for your budget you can select which services your consultant needs to focus on. Our goal is to raise your profile, improve your customer reach and maximize your profits.
Most properties do not require a full time marketing consultant. Most properties also have staff that perform the basic of marketing offerings. The first task for a Phiskal consultant is to assess your current situation and your immediate needs. Your consultant will then be able to determine how many days a month you will need them to be onsite and how much coaching your staff will require. Each consultant is available through the month by phone and email and will quote pricing based on these needs.